According to the fine folks at Fizzle, the “about” page is the most important page on your site. It’s usually one of the most popular pages, too.
The biggest mistake is making the page about YOU. Seems counterintuitive, I know.
I’m going to break down Fizzle’s exact method for writing your “About” page while at the same time making it about you, the person interested in using Carbonate. Let’s give it a shot!
Here are the 5 things I want to accomplish with this page:
- Define the ideal reader (you).
- Define your problem or desire.
- Convey why you should use Carbonate.
- Share my qualifications as the theme developer.
- Ask you to buy Carbonate. Nicely.
I’m willing to bet you wanna get started with a new website and you have very little (if any) coding experience. Don’t worry, I’ve been there too.
You already understand the importance of building a trustworthy, well-designed, super-fast website. You know you need to build traffic and an audience to run a successful website. You’re also very smart.
However, starting a new website is hard. There are so many things to consider like what hosting company to use, what to call the site, what domain name to choose (com or co or net oh my).
And that’s just the setup! Then you need to design and code it. Then you gotta create content and publish it. Then you gotta promote it and watch the qualified traffic pour in.
But you’re not a designer. You don’t know how to code. I mean, maybe a little, but all this shit is overwhelming. Where do you start?
I’m gonna make it easy for you. I’ve built hundreds of websites over the last 15+ years. And this is how I would do it from scratch:
- Set up hosting and WordPress install with WPEngine.
- Install Carbonate.
- Customize the theme with the info on this site to your liking. Add a logo and color scheme. Set up a few pages.
- Get a few posts published. Ideally six.
- Buy a domain name, connect it to WPEngine with an SSL Certificate.
Boom! I know that’s an oversimplified process, but that’s really all you need to do to create a website. It’s easy. You just gotta do it.